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Tommy Bahama: Celebrating 20 years of making life one long weekend
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Image source: shrewsbury.net

Tommy Bahama, a lifestyle brand that captures the island spirit in its wide range of clothing, footwear, and home décor collections, celebrates its 20th anniversary with a year-long campaign called “Paradise Goes Platinum,” where customers can win exclusive access to experiences that reflect the company’s motto: “Make Life One Long Weekend.” The company is currently giving away access to spring escapes that are emblematic of the brand’s island-enthused world. Past offerings were a trip to the 2013 Food and Wine Classic in Aspen, Colorado, and a seven-day trip to Hawaii for two.

Tommy Bahama at a glance

The company started in 1992. A year later, the tropical-printed men’s shirt became men’s favorite shirt, which would soon be found on Kevin Costner in the film Tin Cup. Following the opening of the first Tommy Bahama retail store and restaurant in Naples, Florida, the brand introduced its footwear collection and began international distribution. The brand had expanded into accessories and sportswear until it was acquired by Oxford Industries in 2003.


Image source: prnewswire.com

Tommy Bahama and Charles Phillips’ Infor

From the single thread of motivation that is to Make Life One Long Weekend, the company has grown to become a foremost name in island-inspired lifestyle. To maintain its standing, the brand has tapped into the power of technology courtesy of Charles Phillips’ Infor. Infor Epiphany provided the company with the analytical capabilities needed to enhance its customer relationship management and, in particular, develop an effective customer outreach. Rob Goldberg, SVP of operations, says that the CRM technology has also guided them in the decision-making process and has been consequential in increasing sales.


Image source: tommybahama.com

Learn how technology has reshaped Tommy Bahama by checking the updates posted on this Facebook page.

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